An unwavering commitment to African travel

Travelling to Africa – whether for the first or hundred-and-first time – is a unique experience. There’s always something new to see and do here, from witnessing the raw, untamed beauty of the diverse landscapes to soaking in the colourful cultures and customs of the Mother Continent’s people.

Who we are

Whether you’re looking to visit the Mother City, book your first safari, get married in a vineyard or rent out your luxury villa, Steadfast Africa is here to help. Our personalised service and tailored plans mean that we’ll be with you every step of the way, no matter where you’re going. 

Our ever-growing team has a global reach and every member – with their varied experience and reasons for working in travel – takes great pride in curating and fulfilling dream itineraries for our valued guests.

We prioritise eco-tourism and travelling with purpose. We’re against the hunting holidays. Plus, we believe that everybody we work with should be compensated generously for their efforts.

As a business, we have a unwavering commitment to Africa, her people and the conservation of her natural beauty. We are raising millions of rands for African education and have established our own charitable trust as a vehicle for positive change. In short, we care.

On a continent of endless possibilities, one thing is certain: We’ll always be your steadfast travel companion.

What we do

At Steadfast Africa, we’re focused on creating tailored, personalised experiences that are as unique as each of our guests. 

With all of the adventure that Africa offers, travelling here can have some drawbacks. Some destinations are difficult to reach, logistics tricky and mistakes expensive. As Steadfast Africa founders Nick and Olivia have learnt, it’s best to have support from someone with trusted local knowledge while safely exploring this beautiful land.

We understand that every moment of every trip is incredibly special. We also place a high value on personal connections. Which is why we have dedicated travel designers to ensure that your every need is taken care of from the moment you start planning your journey until the second you’re back home – and beyond.

Wherever you want to go and whatever you want to see in Africa, we’re able to create an itinerary that will speak to your soul.

Take a look at some of our most popular offerings:


Cape Town

The world’s most beautiful city and a bucket-list destination of many steadfast travellers.


Steadfast Collection

We pride ourselves in finding truly unique homes and spaces to suit the needs of steadfast travellers.


Best of Beach & Bush

A trip that gives you the best of both worlds – a safari and seaside sojourn in one.


It’s no secret that we love Africa and our team is deeply dedicated to providing premier, personalised service to every traveller we work with. But there’s plenty more that sets us apart from the herd:

Value for Money

Each of our trips is curated to suit your personal holiday style, passions and preferences, at one, all-inclusive price that works for your wallet.

Tailored Experiences, Real Connections

We match you with a dedicated travel designer from inception to planning to executing, allowing you to build a relationship that will deepen your connection to Africa.

Personalised Concierge Services

Travel is easy, until it isn’t. That’s why we include round-the-clock concierge services that will take care of your every need on your Steadfast Africa trip.

Local, African Knowledge

As steadfast travellers, we have an extensive network of premier partners and inside knowledge of the destinations we book – ensuring you get only the best.

Uplifting Africa

We prioritise potential, upskilling, empowerment, conservation and education, so you can be sure that your once-in-a-lifetime adventure has a lasting positive impact.

Unmatched Adventure

As steadfast travellers, we have an extensive network of premier partners and inside knowledge of the destinations we book – ensuring you get only the best.

The Steadfast difference

We understand Africa. And our guests. Better than anyone else.

Each of our trips is tailor-made to suit our individual guests’ needs, wants and wallet. We always put the traveller first, negotiating on your behalf and passing on the preferential rates and special offers we receive from our vast network of exceptional suppliers. 

What’s more, we generally don’t charge any fees for our services. Our expert advice, on-trip concierge assistance and other invaluable services are all included in the price of your trip. 

At no extra charge, we give you access to the most exclusive accommodations and experiences available. Thanks to personalised, expert guidance from our dedicated team, we’re able to take you off the beaten track without skimping on comfort.

Our end-to-end offering, from planning and booking to on-the-ground travel management, ensures that you’re able to soak up every moment of your journey.

Meet the team

Although our team is young, we’ve been travelling Africa for hundreds of years combined. We know just about every corner of the destinations we promote, allowing us to create curated experiences that show you the best of what our astonishing continent has to offer. 

As Steadfast Africans, we draw on our decades of combined experience to create once-in-a-lifetime travel experiences for every client we serve. No matter what your African dream is, we’re here to help you make your adventure an unforgettable one.

Nicholas Sadleir


Olivia Burton Barbour


Emma Ogilvie


Isabella George