Steadfast Africa is not just a travel company. It’s a partnership founded in a mutual love of travel, Africa and helping people create lifelong memories.
The business was born organically – through a shared journey between two people. When well- travelled, ultra-connected Nick met dynamic, business-savvy Liv, romance blossomed. And as their partnership evolved, the seeds for Steadfast Africa were quietly being planted behind the scenes.
In late 2018 or early 2019 – the date depends on who you ask – they each found themselves at a crossroads in their careers. After building a successful marketing business and completing her MBA, Liv knew that she wanted to start a business but the idea hadn’t fully taken shape yet, and Nick, who had been travelling non-stop for more than a decade, was looking to put down some roots. But even though Nick wasn’t on the road as much, his love of travel had gone nowhere.
This created the perfect foundation for building something special on their complementary skills – Nick’s natural networking ability and Liv’s business acumen – and shared love of travel. The idea for Steadfast Africa really blossomed while the couple were on a road trip through California, when they decided that a bespoke tour business was the way to go.
What started with a single much-loved property – Whale Song, a beautiful beach cottage home to around 40 resident penguins – being registered on Airbnb, has expanded into a diverse collection of villas and homes across the region. Running alongside this growing portfolio, Nick increasingly found himself dispensing advice on safari, food and wine, beaches and other travel experiences across the continent. So he decided to make it official, formalising the travel and concierge side of Steadfast into a high-end boutique service to guide guests expertly though their travels.
The rest as they say, is history – today Steadfast Africa is a thriving and multifaceted travel business founded on personal passion, covering multiple countries that proudly shares the continent’s beauty with the world.
On a trip to Victoria Falls, a cab driver told Nick that the world is a big book and if you stay in one place then you are only reading one page. That idea has stuck with him and he firmly believes that variety is truly the spice of life. Something that Liv is in complete agreement with.
Passionate about seeing beautiful places, meeting people, learning about different cultures and tasting their cuisines, their ultimate getaway involves being out in the bush, huddled around a campfire under starry skies. This, they say, is an unmatched experience that evokes a unique feeling of serenity.
Their appreciation for deep connections is what ultimately became the impetus for Steadfast Africa. Rather than offering pre-built travel packages, their goal has always been to create unique travel experiences that are suited to each individual client.
Both Nick and Liv champion the idea of treating guests like friends. Their idea has always been to build personal connections with every Steadfast traveller, curating unforgettable trips, giving them the warmest possible welcome at their destination and supporting them every step of the way through their journey.
With their travel ethos in mind, there seemed no better choice for a business name than Steadfast Africa. Reliability, dependability and trustworthiness all shine through and reflect their unwavering commitment to offering their guests only the best service and experiences.